hostVizOps offers player intelligence to enable VIP sales goals
April 11, 2017, San Diego, CA– VizExplorer, a leading provider of operational intelligence solutions for casinos, today announced an agreement with Potawatomi Bingo Casino to install hostVizOps™–its advanced player intelligence and sales automation tool–at Potawatomi Hotel & Casino property in Milwaukee, Wisconsin.
VizExplorer’s hostVizOps™ gives the casino’s host team a robust CRM tool with mobile access to player data, real-time notifications about player activity onsite, and automated task management to streamline communication with and development of valuable players.
Owned and operated by the Forest County Potawatomi Community, Potawatomi Hotel & Casino started as a 45,800-square foot bingo hall in 1991. Three property expansions later, the Forest County Potawatomi now operates one of the Midwest’s largest entertainment destinations. Today, the property boasts more than 2,500 slots and 100 table games and attracts many VIP players with its prime location in downtown Milwaukee.
“With hostVizOps™, we found a product that empowers our hosts with information at their fingertips to deliver a premium VIP experience,” said Tom Malloy, Potawatomi’s Assistant General Manager and CMO. “We’re excited to see the impact of player intelligence on our player development efforts.”
“hostVizOps has captured the imagination of the most progressive player development professionals who realize the value of automating workflows to focus hosts on the true priority–real life interaction with VIP customers,” said Ken Kachnic, VizExplorer’s VP of Sales, East and Midwest Region.
Potawatomi Hotel & Casino joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
VizExplorer will demonstrate its operational intelligence solutions, including new partner solutions with Everi Payments and OpenWager, at the 2017 Indian Gaming Tradeshow & Convention, held April 12-13 at San Diego Convention Center. Contact firstname.lastname@example.org to book a demonstration.
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com