Joint solution to enhance casino player engagement via gamified marketing approach
September 25, 2017, San Diego, CA – VizExplorer, a leading provider of operational intelligence solutions for casinos, today announced a partnership with gamified marketing company Engaged Nation to jointly develop a solution to increase player engagement beyond the casino floor and deliver advanced analytical insights to casino marketers.
The partnership stems from a growing concern among casino operators that their marketing departments lack the tools to reach players using available digital channels, and the recognition that online brand engagement should be leveraged to grow player loyalty and drive incremental visits.
Engaged Nation offers a customizable gamified marketing platform that supports email, SMS/MMS, digital advertising and social media marketing, leveraging the casino website as the primary digital channel and giving casino marketers the tools to engage players online, drive property visits and increase brand loyalty and awareness.
By integrating data related to how players interact with the casino property online back into the VizExplorer platform, the solution will supply insights to the operator about their online audience to enhance their marketing campaigns and player segmentation strategies. With extensive data and deep analytics tying online activity to onsite play, marketers will be able to extend offers based on online activity to drive in-person visits and foster engagement with their brands.
“Our customizable platform delivers exceptional results for our clients, and the VizExplorer partnership will add valuable insights and deep analytics that enhance the casino’s understanding of how best to engage with players online,” said Michael Paulos, COO, Engaged Nation.
“Engaged Nation has built a compelling platform that makes it easy for marketers to engage players using digital channels, and generate quantifiable results within a couple of months, said Jeffrey Hoss, VP of Business Development at VizExplorer. “Layering on VizExplorer’s data-driven insights will change the game for casinos who want to engage players even after they’ve left the property.”
Book a demonstration with VizExplorer in booth 3630 at the annual G2E Las Vegas tradeshow, held October 3-5, 2017 at the Sands Expo Center.
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com